PureLabel
How it works Scores Reviews
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Free · iOS & Android
Know what
you really eat.
Snap a photo of any ingredients label — PureLabel scores the product 0–100, flags risky additives, and suggests a healthier swap.
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★★★★★ 4.8 · 12,400+ ratings
Scan result
Greek Yogurt 2%
Olympus Dairy
86
A
Great quality
Protein
8.4 g
No additives
clean
Saturated fat
2.9 g
See alternatives
Three seconds to the truth
No barcodes needed — the label photo is enough.
1
Snap the label
Point your camera at the ingredients list — even tiny print and curved jars work.
2
AI reads every additive
Sugar, palm oil, E-numbers — each ingredient is checked against risk databases.
3
Get score + swap
An honest 0–100 score, an A–E grade, and a healthier alternative in one tap.
One score.
Zero marketing.
«Natural», «fitness», «no added sugar» — packaging lies. PureLabel grades only what's actually inside, from A (clean) to E (junk).
A
B
C
D
E
Greek Yogurt 2%
clean label · high protein
86A
«Fitness» Granola
27 g sugar hiding behind the word fitness
34D
Cola Zero 0.5 L
4 additives · phosphoric acid
28E
People stopped eating junk
★★★★★
Scanned my kids' favorite cereal — score 22. We found a swap with 89 in the same aisle. Game changer.
MK
Maria K. · mom of two
★★★★★
As a lactose-intolerant person, the allergen flags alone are worth it. It caught hidden whey twice.
DR
Dan R. · allergy diet
★★★★☆
My weekly average went from 51 to 76 in a month. The streak badge is weirdly motivating.
AL
Anya L. · fitness
Your next grocery run,
with x-ray vision.
Free forever for scanning. No account required.
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